Andy, all of your examples invvloe industry, not government. I in no way suggest that profit motives shouldn't be called out in the marketplace, because they should. We absolutely need to call out industry when its PR stunts are not backed by real action. However, if the point of the post, as I understand it, is to create momentum for bigger policy change, we need to start NOT from a place of saying government doesn't work. Years of good data on effective messaging about public policies shows what work in shaping public opinion about the need for change is starting from a place of optimism that government can be a positive force in our lives. I have no problem with some level of critique, but I also think we should understand the landmines we as advocates create for ourselves by making solutions, even small ones, by government out to be fruitless or corrupt at every turn. Of course, our public systems are imperfect, but we will get further as a community by dwelling on where it works (as this blog does in the child care post a little further up).In terms of your notion that busy mom means whatever industry groups say it means, I think we're back to Seth's point that industry doesn't get to define what choice means. All I am trying to say is that I am one person who found the tool meaningful.